The Birth of GreenTA: a roar for sustainability
An event dedicated to sustainable fashion that not only celebrates charm, but also a commitment to a greener future.
The lion, long considered the king of the jungle, was chosen as the symbol of GreenTA. His strength and courage represented the determination needed to face environmental challenges and protect our planet. In addition, the lion is a social and protective animal toward his family, just as the event organizers wanted to be toward the environment and people.
Green: refers to the color of nature and environmental sustainability.
TA: Traceability Atrium
About Us
Are you ready to make a difference in the fashion world? GreenTA is the event for you! Organized by industry experts, two days full of news and opportunities are waiting for you to discover the world of Sustainable Fashion.
At GreenTA you can participate in panel discussions and meetings with innovative designers, discover the latest trends and learn how to attain your Digital Passport. Be prepared for the sustainable fashion of the future, which will be mandatory by 2030. Don’t miss this opportunity to meet new professionals and enthusiasts like you and become part of a community that is changing the way fashion is made! GreenTA is waiting for you on April 9th and 10th, 2025!
Why GreenTA
A new concept of a smart workplace within which retailers and buyers can elicit shared values. This unique exhibition will provide brands and retailers with the tools and knowledge they need to reach the Digital Passport, a cutting-edge technology that provides the verifiable traceability of materials and production processes. By 2030, this technology will enable brands to demonstrate their commitment to ethical and sustainable practices. For fashion brands, this moment offers a unique platform to showcase their eco-conscious products while connecting with industry experts. A dedicated, open space will facilitate networking, knowledge cooperation and collaboration for a more sustainable future. In addition, brands will present innovative, sustainable capsule collections. The intent is to emphasize the concept of sustainable sharing, resulting in a habit of consuming and wasting less, while protecting our planet.
The Organizer: LP Attitude by Laura Pianazza
Since 2020, LP Attitude (Milan, Italy) is a global leader in Communication, Business Development, Marketing, Digital Transformation and Sustainable Luxury Fashion. LP is thrilled to announce the launch of GreenTA, a groundbreaking event set to revolutionize the fashion industry during Milan Design Week. LP Attitude is founded by Laura Pianazza, a prominent Fashion Advertising, Press and Visionnaire active for 30 years in the European fashion market.
pianazzaattitude@gmail.com
TALKING ABOUT US
The Show
Concept
GreenTA is a groundbreaking event that’s redefining the fashion industry. It’s a platform where brands can showcase their commitment to sustainability in a creative and impactful way. By connecting fashion brands and retailers, GreenTA fosters collaboration and innovation, paving the way towards a more sustainable future. Get ready to embrace the Digital Passport 2030 and join us in shaping the future of fashion.
When
Two editions per year:
First edition:
09-10 April 2025 | Timetable 10:00-18:00
Milan, Italy
Second edition:
02-03 September 2025 (details TBA)
Visit GreenTA Show
Participation for each exhibitor includes:
9m2 decorated exhibition space with up-cycled forniture pieces by re-point.art
Presentation in the catalog with recycled paper that includes a QRcode.
Video making service and photographer.
Contact
Laura Pianazza (founder LP Attitude)
DPP _ Digital Product Passport
DPP – Digital Product Passport makes it possible to track and certify the sustainability of products, from their origin to the final consumer.
This tool enables consumers to make more informed choices and provides companies the incentive to improve their sustainability practices.
GreenTA is an event that offers fashion and luxury companies the opportunity to learn about best practices for implementing this tool.
TEAM
Piergiorgio Dal Santo
Preservation and cleanliness of the planet are a part of my dna. From recycling plastic to not littering outside of the car window, to tending gardens, nature conservation comes easy. Now after 30 years of being part of the Italian fashion supply chain I note how Education is the key component of this system. So being part of a team whose Mission is to first educate then implement a clear, Sustainable path towards 2030 and beyond makes me feel more responsible towards the planet we rely on for life. Fashion is a beautiful way to express our own individuality, but the Sustainability effort allows us to come together and contribute to its preservation as one.
Laura Pianazza
I am very pleased with the GreenTA team, who are not only friends but also professionals which I highly respect. I strongly believe that the fashion market requires entities to Educate, Train and Assist them in reaching the Digital Passport goals in a professional and ethical manner. This event will be a training session for reaching and attaining those goals, making contacts with the appropriate companies and having the proper tools at the right time.
Davide Prezioso
Being part of GreenTA is a pleasure for me to discover new things on this topic that is really important to internalize in our self. With this event I think that all the dots can talked about sustainability topic, thanks to all the expers that are going to talk about it. As Einstein said “We shall require a substantially new manner of thinking if mankind is to survive” and I’m really happy to take part of GreenTA because the topic as to be talked about for our current generation and generations after, also on fashion eye.
Julia Mwaura
The GreenTA project aligns with my passion for sustainable fashion. By focusing on eco-friendly practices and ethical production, we can lessen the industry’s environmental impact. I envision a future where fashion is both stylish and sustainable, enabling consumers to make choices that reflect their values.
Giacomo Castelli
Being part of GreenTA represents a unique opportunity to continue being able to grow professionally, honing my skills in communication and marketing within a dynamic and motivated team working for a greener future. Sustainability is more than just a word to me, it’s a daily commitment towards the environment. I‘m convinced that even small individual actions, multiplied by many, can make a difference. Together, we can create a better world for future generations.
Valter Celato
Being part of GreenTA and creatively collaborating with a team of skilled and motivated professionals represents a valuable opportunity and responsibility for me. Sustainability is not just a principle. I deeply believe there can be only a concrete commitment, which also inspired the creation RE.POINT. It’s a project dedicated to crafting unique furniture items from recycled materials. I am convinced that by combining our expertise, we can make a tangible impact and contribute to a greener, more sustainable future for generations to come.
Alice Bertoni
Georges Papa
I am excited to be part of the GreenTA founders team. The EU’s Digital Product Passport, DPP, signifies how to leverage open data for clearer product insights and improved environmental practices. It has been elaborated by the EU with the intent to protect the best players who are supposed to be in Europe and not elsewhere. This is correct, but one cannot win a game if he/she does not perfectly know more than the basic rules … Here we are to help!
Dalia Benefatto
I am a lover of people, the planet and life. I am self-made out of curiosity and positive, responsible thoughts. The feeling of sharing them with a group of like-minded people inspires a sense of community that the GreenTA group will soon expand! I am truly grateful for the opportunity, and with the DEVALIA project-a scientific approach to the circular economy-I aim to highlight a path toward a responsible approach to products and data collection for achieving the Digital Product Passport with an environmentally conscious impact. Preserving our planet honors the wisdom of our ancestors and ensures a prosperous and livable future for future generations.
Francesco Casile
I’m excited to join GreenTA. I believe in a future where sustainability is central to fashion. While the industry is still in its early stages, I’m optimistic about the impact of upcoming European regulations.
PARTNERS
SPONSOR
For more information:
Laura Pianazza (founder LP Attitude)
LP Attitude Srl P.IVA 11706400964 - All rights reserved.
Credits by mymoody & creative flood